Four Keys Talk in Atlanta, GA, April 10th

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Endurance Nation presents the Four Keys of Race ExecutionTalk.

Rich Strauss, head coach and founder of Endurance Nation, will share with you the race day execution tips and mental strategies that have created PR performances for thousands of athletes. Rich has delivered this talk, live, to over 1500 athletes at Ironman® venues since 2003. The Four Keys DVD has been purchased by over 2000 athletes. Rich will bring you years, and possibly several wasted races, up the learning curve!

When: Saturday, April 10th, 3-5pm
Where: Manuel’s Tavern, 602 Highland Avenue, Atlanta, GA
Cost: Attendees will be asked to make a charitable contribution to the Leukemia and Lymphoma Society.  In return, each attendee will receive a Four Keys of Ironman® Execution DVD, a $37 value!
RSVP to the event on Facebook, and please share/invite your friends!

You will learn:

  • Why race day is about Execution, not Fitness.
  • Nothing matters until Mile 18 of the run.
  • The power of “Racing Inside the Box.”
  • The importance of your “One Thing.”
  • And much, much more

Rich will host a 15 minute talk on first-time Ironman® topics. He’ll get your mind right about training, final preparation and racing YOUR Ironman! As a bonus, you’ll be offered a unique, beginners-only opportunity to join our Team of over 400 long course triathletes!

Rich has trained, raced, coached, and clinic’ed on every US Ironman® course. He’s coached uncounted numbers of Kona qualifiers, AG winners, podiums finishers, as well as having created massive PR’s for all athletes, from sub 10hr to 16hr+ finishers. He’ll discuss recommended gearing for each course, the sand in that corner, where to line up for the swim, the best place to have a beer, and much more.

The Coach
Rich Strauss has been training, racing, and coaching the Ironman® distance exclusively since 2001. He has coached over 400 individual age group athletes. Over 3000 have used his training plans. He is a 7-time Ironman® finisher, including Kona, with a PR of 10:02. His training articles and ideas have been featured in Triathlete Magazine,, XTri, TriFuel, “Going Long,” and “Training and Racing with a Powermeter.” Rich was an NCAA D3 Swimming All-American at Emory University and a former Marine Corps artillery officer.

Endurance Nation
Endurance Nation is the world’s only 400 person long course triathlon team. TeamEN will have 20-40+ athletes at EVERY US Ironman® in 2010, with similar numbers at many 70.3® events. TeamEN members are age group athletes just like you: first timers, women, men, boomers, Kona qualifiers, AG winners and podium finishers, all united under the focus of training efficiently and reaching their goals, while retaining balance in their personal goals.

Georgia Chain Gang
Through their participation in RAAM 2010, a 3,000+ mile non-stop bicycle “Race Across America,” the Georgia Chain Gang has a goal of raising $200,000 for the “The Leukemia & Lymphoma Society” (LLS).  Donations to LLS are made through our partner, Team in Training. If you’d like to help our team fight blood cancer, please donate!


Coach P

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