It’s that time again, when we get to report on the data that really matters. Forget about w/kg, vDOT, or your LTHR…let’s talk about giving real money to organizations that are making a difference in the lives of others and improving the quality of life for us all.

Every month in 2011, Endurance Nation has pledged to award member or training plan athletes who are racing to raise money for a particular charity.  So far in 2011 we’ve donated $6000 to our athletes’ charities of choice. Our 2011 annual commitment is $24,000 — a lot in some ways, but not enough in others.

Please review the organization below and the amazing athlete that supports them. If you have the time and the means, we’d appreciate you continuing what these he has started by adding a contribution via their individual donation page.

Jim Yanoschik, Salvation Army/JCPenny ChildSpree (Help Jim make a difference here.)

ChildSpree is a joint program with the Salvation Army and JC Penney to send needy children into JC Penney to obtain new school clothes.  This year’s event is July 31st and we start at 6:00 am with 200 children standing in line.  The children are matched up with a shopping chaperone and they are given a $125 gift card.  After shopping the children are given school supplies and breakfast and reunited with their parents.  The reason that it matters to me is the FEELING that everyone that is involved with this event gets when a child comes out of the store with a huge grin and the parents have tears in their eyes.