Patrick and I have our Google Readers tuned in to several small business, entreprenuer and marketing blogs as a tool to help us solve EN problems by find solutions to similar issues applied outside of the world of online triathon coaching. It’s amazing how many flavors of wheels have been tried by other people so you don’t have too…
Anywho, one of Seth Godin’s recent blog posts really got us thinking:
“The goal is to create a product that people love. If people love it, they’ll forgive a lot. They’ll talk about it. They’ll promote it. They’ll come back. They’ll be less price sensitive. They’ll bring their friends. They’ll work with you to make it better.
If you can’t do that, though, perhaps you can make your service or product less annoying.”
When your customers are organizing their own camps, driving hours to hear you speak and buy you a beer, are particating in betting threads with you where, win or lose, they buy us coffee, mention us daily in the blogs and create videos of their interpretation of the EN Mojo…it’s obvious that they love us.
However, we can be annoying at times. Our website and admin processes can be confusing. Our launch of EN 3.0 is a good example of this, but we got away with it because our members dig us. The Digosity Balance that we had built over the last 18 months allowed us to booger a few things, things our members would have clobbered us for 9 months ago.
We want to let you know that:
- We appreciate the fact that you love us.
- We understand that we are annoying.
- We have put a temporary stop to our never-ending cycling of “let’s make more stuff they’ll love us for,” and are are working very hard right now to become less annoying.
For a few weeks the EN Admin Mantra will be “what have we done today to make ourselves less annoying to our customers?”
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